In today's competitive business world, it's critical for businesses to explore innovative ways toengaging their target audience And of stand out from the crowd.
A powerful tool is the NFC business card!
NFC business cards have established themselves as a unique marketing strategy and efficient that allows businesses toget in touch with potential customers from more interactive way and engaging.
NFC (Near Field Communication) technology allows communication between nearby devices, usually a few centimeters away. It uses electromagnetic fields to Establishing a connection, making it ideal for a variety of applications, such as contactless payments and data transfer.
Les NFC business cards exploit this technology to offer one interactive experience and Immersive to the recipients.
An NFC chip
In today's digital age, traditional marketing approaches often have Trouble getting attention Of consumers bombarded with ads. 😫
NFC technology offers a unique solution by bridging the gap between the channels Of marketing physics and numerical.
By integrating NFC business cards into your marketing strategy, you can offer smooth experience and Personalized Who leaves a lasting impression about your target audience.
A person happy to have received the last business card in their life
Hop, it's a gift 🎁 → Discover our comparison of NFC business cards now
Start by researching and selecting an NFC business card company Reputable who offers Of customizable options And a reliable technology.
Look for businesses that offer functionalities such as the follow-up of analyses, a contextualization of your meetings professionals, the Business card scan paper And a responsive customer service. 🚀
An NFC business card offered by JustOneCard
Design your NFC business card in your image in customizing the engraving with your logo.
From the site https://justonecard.fr, you can preview the engraving and thus the rendering of your business card, in cherry or maple, with your logo.
To design a attractive digital profile, consider including:
😊 one profile picture
🌐 The social networks of your business and link to the website
🗂️ your commercial brochure, your Portfolio, your Com kit aka all the documents that can present your products and services
✍🏻 one Small note on your business, at JustOneCard we highlight the fact that “we transform 1,000 business cards into 1 single! 🌿”
PS: To create a profile that reflects theidentity of your brand, don't forget to put the colours of your graphic charter And the Your company logo.
Example of a maple NFC business card with custom engraving
:
logo, name and surname, post and email
Indeed, some of your interlocutors may still be used to the exchange of traditional paper business cards.
Do not hesitate to take out your NFC business card and explain to them how it works by simply passing the card on the back of their phone Or in scanning the QR Code.
Talk about profits and numerous advantages What does this NFC business card bring you.
Make sure users find a real added value by scanning your NFC business card!
Write calls to action convincing, also called Call To Action In English, who Encourage Users at explore more or at perform specific actions from your digital profile.
To do this, you can put the link to your Calendly to improve your appointment scheduling, or even web links Returning to your newsletter or site.
You can also add a Small note to talk about an ongoing promotion for example!
Explore different contact points where you can highlight your business using your NFC business card.
Les offline channels may include happenings, of trade shows or other networking opportunities
Les online channels may include email signatures with a QR Code referring to your digital profile for example.
Exchange of contact details using an NFC business card during a business club
NFC business cards allow recipients tointeract with your brand in real time.
By simply typing your business card with your interlocutor's NFC-compatible smartphone, they can access additional information such as particulars Of your products, your videos, your social networks or even your promotional offers.
This engaging interactivity Not only The users, but also encourages them to explore your brand further.
Increased engagement
Les traditional business cards Are often Lost or Forgotten. Learn how to sort your business cards after an event
However, NFC business cards offer a digital alternative that recipients are less likely to throw away.
La ease of access to information directly from their smartphones improves the overall customer experience and Increase the chances That they remember your brand.
Photo of a customer posted on LinkedIn with his JoCard
NFC business cards eliminate the need for recipients to enter manually contact information.
By simply typing, they can save your contact details instantly in their directory or click on the “”swap” to send you their contact details in return.
Ce simplified process saves time and ensures accuracy, making it easier to contact potential customers.
When your prospect exchanges contact details with you, this new encounter is listed in your application. JustOneCard + that allows you to contextualize your meetings professionals (date, location, tags and notes) and of Scan your business cards made of paper.
Which also constitutes a trump for you in your marketing strategy and Commercial.
NFC technology allows you to collect valuable data on user interactions.
By entering additional information about your prospect into the application JustOneCard + you learn more about it such as its interests, needs and frustrations etc.
These data Can guide your future strategies and help you optimizing Your marketing efforts.
Integrating NFC business cards into your marketing strategy can be a powerful medium Ofengaging your target audience, ofimprove the customer experience And of strengthen reputation of your brand.
By exploiting the NFC business cards, you can create more immersive interactions and personalized, while collecting valuable data to optimize your future marketing efforts.
As with any marketing strategy, it is essential to test and iterate with your NFC business cards.
Measure performance, analyze the data and make adjustments based on the results.
This will allow you to continuously optimize your strategy and achieve better results over time.
