WEMET vs. Cardynale: which NFC business card should you choose?

Over the last few years, NFC business cards have shaken up traditional paper business cards because of their practicality, their eco-responsible aspect and their innovation in the field of networking.

These new generation business cards, allowing contact details to be exchanged quickly, are marketed by several companies including WEMET and Cardynale, two leading players on the French market.

This article proposes to analyze in detail the pros and cons of each option to help you determine which one best fits your professional needs.

From card personalization to CRM integration and specific functionalities, find out which of these innovative solutions stands out as the best alternative on the market.

General presentation

WEMET

WEMET is a Toulouse startup created by Samuel Dassa and Hannah Dassa specializing in the publishing of contactless business cards using NFC technology to facilitate the exchange of professional information.

With its WEConnect platform and its WeMax offer, WEMET has expanded its functionalities to include management software, in addition to the sale of NFC cards.

Cardynale

Cardynale is also a French startup created by William Bellity and Antoine Payre (co-founders of JustOneCard also) specializing in the publishing of software dedicated to the management of digital business cards.
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With expertise and a strong commitment on a technical level, Cardynale is banking on a complete software and easy to handle, also coupled with NFC business cards for simplified management of professional exchanges and meetings.

Comparison of key features

NFC technology and connected card offers

WEMET:

WeMeT offers 3 types of connected business cards, associated with different functionalities:

• The WeCard Lite : This connected business card only allows you to share your contact form, without a digital profile (no pdf documents, video, cover photo etc...) Count 30€ EXCL. VAT for the PVC support, and 40€ EXCL. VAT for recycled wood.

• The WeCard : This connected business card allows you to share a digital profile which includes all contact information and widgets (social networks, links etc...). The user can exchange contact details by bringing the card close to a smartphone. Count 50€ EXCL. VAT for the PVC support, and 40 €EXCL. for recycled wood.

• WeCard Boost : Only to share a Google link. Price on estimate.

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WEMET also offers fully dematerialized business cards, just like Cardynale.

Cardynal:

Cardynale offers a free digital business card, which allows you to share a complete profile (social networks, brochures, contact information, etc.) and that can be associated with various physical media:

• Recycled PVC cardynal : starting at €17.9 excl. VAT.
• Recycled wood cardynal : Between 30 and 60€HT depending on personalization
• Cardylane metal: Silver or gold engraving for 69€HT.

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In terms of physical media, the two offers are quite similar, except that WeMeet does not offer a 100% digital alternative, nor a metal card.
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Dashboards and profile management

Each of the two companies offers a dashboard, allowing you to update your information or that of your employees and to personalize your profile.

While at first glance the two platforms may seem quite similar, there are some differences that must be taken into account when making a choice.

Here is an example of both profiles:

Customization:

WEMET:

• Offers a dashboard with advanced customization options, similar to those offered by Cardynale.
• It is possible to choose to add “widgets” (custom buttons) with the possibility of choosing your icon from a library.
• WeMeT does not manage email signatures linked to digital profile information.

Cardynal:

• Ergonomic dashboard allowing the personalization of profiles.

• 100% customizable widget and the possibility of including a video or a photo gallery directly on the profile via the “content” object.

• Addition Of animations, like the logo fades in when the profile appears.
• Custom email signature, in accordance with the information in the profile, practical for being professional until the end of your emails.

‍Team management:
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Each of the platforms must obviously adapt to be able to manage the information of an entire team.

WEMET:

• Possibility to create a template for the profiles of all collaborators.
• Entering employee information en masse.
• Administration system between users to ensure consistency within the team.

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Cardynal:

• Designed for teams with extensive customization settings.
• Importing a Excel file via the “Edit Multiple Profiles” feature to update or configure all card information.
• Complete administration system for giving Access to employees and restrict fields that can be modified via the “Field blocking” feature.

Contact exchange form:

Each system includes a contact exchange form, allowing the contact person you share your contact details to give you theirs as well.

WEMET:

• Possibility to activate or deactivate this option, which will make the exchange button disappear on the digital profile.
• Inability to fill in your own privacy policy on this form, which may cause compliance problems with certain privacy policies.

Cardynal:

• Possibility to activate or not this form, which will be revealed after adding contacts.
• Possibility of automatically sending a follow-up email to your meeting, by copying you, to facilitate the follow-up of new contacts. This email can be in French, English or be deactivated.

‍Mobile app

The advantage of connected business cards is that they allow you to easily generate contacts, so it seems essential to have a mobile application for Sort and list these encounters.
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It is one of the big strengths of Cardynale which is the only solution offering this service on the French market.

WEMET:

No mobile app.
Despite this, users can still exchange their contact details via the connected business card, by simply holding their WeCard close to a smartphone.

Cardynal:

• Mobile application that allows you to easily reference all the prospects encountered via the map, add tags and notes, and easily sort them.

• Possibility to add your QR code to the Wallet in one click or to follow your usage statistics over 7 days.
• Scan paper business cards to automatically create a contact via Cardynale AI.

With Cardynale's mobile application, imagine meeting a prospect at a trade show, Scan your paper business card instantly, add context notes, and sync it all with your CRM in one click.

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Contact Management and CRM Integrations

The contacts generated by the connected business cards are then transferred to the platforms in order to be processed.

WEMET (with WEConnect):

• The WEConnect platform lists the various meetings.
• It is possible to export the data as.CSV.
• Connection with the main CRMs on the market (Salesforce, HubSpot, Pipedrive...)

• Through the Performances feature, WEMET also offers statistics on the use of business cards.

Cardynal:

• Cardynale also lists all contacts, including who met with each contact.
• Information collected by employees, including Tags and notes for more details on prospects.

• API integrations with the 11 biggest CRM of the market for a smooth export in one click (HubSpot, Salesforce, Zoho, Microsoft Dynamics CRM, Microsoft Dynamics CRM, Microsoft Dynamics CRM, Pipedrive, Copper, Salesflare, Flexmail, Zendesk Sell & Close.io).

• Integration with +4000 applications via Zapier and Make.
• Enrichment of prospect data directly on the platform.
• Statistics on all exchanges and the number of prospects collected.

Deals

WEMET:

WeMeet offers its WEConnect offer directly with a connected card, the WMAX offer brings new functionalities (Statistics, CRM export, data enrichment).

Cardynal:

• Offer Gratuit : Cardynale offers a free version to democratize the digital business card. Armed with your QR code in your Wallet or on your Cardynale application, you can already switch to networking 2.0!
• Offer Team : For teams
• Add-on Commercial license : provides access to cutting-edge functionalities to collect as many prospects as possible.

To find out more about Cardynale's rates, go to hither.

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Conclusion

WEMET is a viable option for a wide range of businesses, including large corporations.

Cardynale offers a tastier value for money with a very intuitive and ergonomic platform, extensive customization, robust CRM integrations and a dedicated mobile application.

In addition, Cardynale allows you totry for free the entire platform before ordering a card, making it the premium choice for modern professionals. Cardynale clearly stands out as the solution The most complete and innovative on the market.

Update note (30/08/24): This article has been updated to reflect the latest developments in WEMET's WMAX platform. Some previously published information has been changed to ensure a more accurate and up-to-date comparison of services.