One professional business card well-designed is not limited to a name, address, and telephone number.
Its graphic design, colors, font, and print quality play an essential role.
Opt for a high-end business card with a personalized touch can make a difference and strengthen your branding.
With the digital age, a digital business card also offers numerous advantages, facilitating the establishment of relationships and allowing a more accurate follow-up of the contacts generated.
So how do you create a map that sets you apart and measure its effectiveness?
We answer it in this article!
One Trade show Is a happening where businesses and professionals come together to present and promote their products, services and technologies specific to their sector of activity.
They offer exhibitors the opportunity to meet potential customers in person, from make contacts with other professionals in their sector and to stand informed of trends and news of their market.
The market for fairs and exhibitions in France is valued at €5 billion. In France, approximately 1,200 fairs and exhibitionss are organized every year, with 230,000 exhibitors and more than 23 million visitors.
Source: BusinessScoot.
However, it is important to note that these numbers vary considerably depending on a variety of factors such as the size of the event, the industry, the number of attendees and exhibitors, and other economic factors.
Despite the post-health crisis slowdown, a trade show remains a essential in B2B.
Therefore, it is absolutely necessary monetize your participation in it and get leads.
This constitutes a opportunity that you, as salespeople or business managers, must absolutely exploit while measuring your return on investment.
In 2025, there are several easy ways to track the impact of your business cards at a trade show:
You can distribute your business card to people who match your target customer base or to people who have shown an interest in your products or services.
If you really want to stay in touch with someone, Make sure he gives you his card in return.
When your sales team devotes a considerable time At trade shows, it is essential to ensure that all information collected or exchanged, including business cards, is captured reliably.
This is necessary in order to maximize the impact of your team on your target audience and to optimize your long-term sales strategy.
While these methods are useful, they also present some limits to consider.
Additionally, manually entering contact information from business cards can be Time-consuming and susceptible to errors, which can make it difficult to effectively manage contacts collected at a trade show.
In addition:
Finally:
For all of these reasons, it's hard to know if your business card actually helped generate these inquiries.
Luckily, there is an alternative to traditional business cards.
This is the connected business card, or NFC business card.
Les NFC business cards Today constitute the best solution to measure your impact at trade shows.
Indeed, these allow you to track the use of your card and your meetings professionals related to these events.
They offer you a advanced analysis to understand the effectiveness of your cards.
With accurate measurement tools, you can understand their real impact and optimize your strategy for better results.
Chez Cardynale, we offer you a 3 in 1 solution.
A map (physical or virtual) to share your contact details.
📱 A mobile app to list your encounters.
✏️ A web platform to manage your information and your team.
The Cardynale business card is equipped with an NFC chip and a QR Code on the back, to share everything What matters to you instantly: contact details, commercial brochures, social networks etc.
Your contact can be directly saved in your prospect's directory, which limits losses and omissions.
Once your contact is registered, your prospect can directly leave you their contact details via a contact exchange form.
This encounter is automatically listed in the free application Cardynale.
This enforcement allows you to contextualize your meetings at the end of your day for example.
So, You stay in touch with all your meetings to do Grow your business.
You can also scan paper business cards from within the app to automatically create a new contact.
Using the”notes”, don't forget any more information about your prospects.
Briefly write down your topic of discussion or the needs of your prospect in the Notes section.
Then add a Tag to sort easily your meetings.
You can now recontact these different people knowing what the conditions of your meeting and your conversations were.
Your commercial approach will be much more effective!
→ Thus, buying a Cardynale will allow you to increase your efficiency in exchanging and collecting data from your contacts.
Too many people? Not sure how to approach the stands?
There are not only trade shows for doing business, if you are an entrepreneur, you can also turn to business clubs.
The aim of business clubs is toswap your ideas, establish contacts and find opportunities of collaboration.
An NFC business card is then useful for network and to analyze your return on investment at the end of these business clubs.
Business club members may come from different sectors of activity, but they often share common interests In terms of business development And of growth of their business.
In a trade show, a well-designed business card is still a communication tool essential for establishing contact and leaving a trace with a large number of prospects.
Whether you opt for a traditional business card made of quality paper with a high-end finish (such as selective varnish or creative design) or for a digital business card, the main thing is to effectively transmit your branding.
Digital business cards bring a new dimension to the professional network by facilitating lead capture and by offering direct access to your website or contact details.
This innovative format also makes it possible to add a link, to appear on the internet and to optimize your visibility without the constraints of printing.
Whatever your approach, a well-designed tour is essential to stand out from the competition.
Remember to take care of each visual element: logo, name, name, typography, typography, color, format, and ensure a creative design that reflects your professionalism.
By combining the best of the digital and the tangible, you can maximizing impact of your communication medium and make your trade shows a success for sure!
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