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How to network: the essential tools

Rédacteur Elsa
Antoine Payre
CEO & Co-founder
29/1/2025
Illustration from the blog post about business cards

The networking became gist for all businesses. Develop your network Professional is a key tool to reach new customers, find new opportunities of work, or even develop your own business.

However, with so many options available, choosing the right networking tools can be difficult.

In this article, we'll explore the various professional networking options in 2024 and give you tips for choosing the best tools for your needs.

Schéma du fonctionnement du réseautage

Networking


1. What is networking? 🤝

Networking, also known as Networking in English, is the process of creating and development of professional relationships with people who have similar interests in your sector or field.

It can be done in person or online, and consists of Establishing connections, to swap information and to collaborate with other individuals for develop your network professional contacts. 🤝

Networking is often considered to be a effective method to Make yourself known in his field, find new professional opportunities and broaden your circle of acquaintances.

Création de relations durables

Two people talking and shaking hands


2. The different networking channels 🌐

To network effectively, it is important to identify the right channels and events.

Trade fairs and shows 🎡

In France, fairs and professional shows are unmissable events to network in certain sectors of activity.

It is an opportunity to meet key players from your field of expertise, business representatives and potential customers.

Having an NFC-connected business card can be a valuable asset when networking at a trade show → Learn how NFC business cards can improve your networking

Salon professionnel

Trade show


Are you unable to know the return on investment of your professional events?

It's a gift 🎁 → Learn how to measure the effectiveness of business cards in professional salons


The business clubs 💼

If you are not comfortable enough to network at trade shows, don't panic!

Business clubs are a Great option for those who prefer a networking environment more restricted and intimate in Small committee.

These clubs are made up of hand-picked members who often share interests And common goals, thus offering opportunities Of networking more targeted.

Members can take advantage of a variety of benefits, such as exclusive events, training workshops, conferences, and afterworks.

Business clubs are therefore a great opportunity to build lasting relationships with other professionals who can help build business partnerships, find new customers, and exchange knowledge and advice.

Un salon pro

Business club: B&You organized in the premises of JustOneCard


Main networks bringing together managers in France 📣

Tableau de comparaison des réseaux dirigeants

Summary table of networks with managers



Online events or platforms 🌐

Since the COVID-19 pandemic, online events or online networking platforms have been networking channels. very common.

Online events such as webinars, the virtual conferences, trade shows and events of online networking offer participants the opportunity to connect with other professionals in their field, no matter where they are in the world.

Perfect isn't it?

They also allow participants to attend interesting presentations, ask questions, and exchange ideas with other participants, without having to leave their office or home.

Réunion en ligne

Online events



Some French creators on LinkedIn who organize this kind of events 🤳🏻

  • Ruben Taieb, who will give you all his advice for your influence campaigns on LinkedIn. His favorite subjects are reputation, personal branding, and credibility.
  • Mohamadou Deme, passionate about people and expert in entrepreneurship.

To find these platforms, you can search on LinkedIn using relevant keywords such as”webinars“,”online courses“,”online conferences“,”Business networking” etc.

You can also follow the content creators you admire to be notified of their upcoming online events.

Webinaire networking pour les femmes

Women's Networking Webinar



3. The tools to use to network 📣

Here is a non-exhaustive list of effective networking tools in our opinion.

Of course you can find others.


The NFC business card

Thanks to NFC business cards, the person in front of you can immediately add your contact in its directory and thus find you more easily to contact you again during future opportunities.

Also, make sure you get the contact details of your contacts so you can contact them again later.

At JustOneCard, we offer a button”swap” on the interface of your digital profile.

This button allows your interlocutor to retrieve your contact details from their directory and then send you theirs in return by filling out a small form.

THEexchange is no longer one-sided, which is the case with conventional paper business cards.

Profil digital JustOneCard

Keep in mind that contact information exchanges can also be an opportunity to continue maintaining the relationship with your contacts, by sending a follow-up email or by sending them information relevant to their business.


LinkedIn

LinkedIn is one of the networking tools The most popular And the Most used by professionals around the world.

With over 700 million members in more than 200 countries, LinkedIn offers a invaluable opportunity to connect with professionals from around the world. Don't miss out!

This platform allows you, as a user, to create an online professional profile that includes:

💼 your professional experience

💪🏻 your skills

🏫 your education

✍🏻 the promotion of your posts

🎨 your interests

... and much more!

Profil Linkedin Antoine Payre

Example of a LinkedIn profile


On LinkedIn, you can send private messages to people who are part of your network of existing connections.

On the other hand, if you want to contact people who are not yet in your network, you will have to use the paid feature InMail by subscribing to the premium subscription plan.

💸 The most advantageous offer, if you want to network, is”Sales Navigator” at about €74 per month.

This service offers several advantages such as access to important data on rival companies, the ability to know who viewed your LinkedIn profile, and an unlimited view of profiles.

In addition, it also allows a more precise segmentation of the searches carried out and the possibility of sending 50 InMail.

To optimize your chances of accepting an invitation, personalize your request connection including a Short introduction And a short explanation Of your motivations.

We also recommend that you comment regularly the posts in your news feed, of the Reshare, of publish posts in order to share your expertise and strengthen your professional relationships.

Remo

Remo is a platform of online networking which allows users to organize and participate in virtual events such as conferences, webinars, trade shows, therefore according to their needs.

Unlike other online networking tools, Remo offers a more pleasant experience Interactive and Immersive by allowing participants to move freely in a virtual environment in 3D and to interact in real time with other participants through chat, video and screen sharing tools.

This solution is not free, we recommend that you assess your networking budget in advance. The “Starter” offer is $390 per month with 200 participants per event, audience engagement analyses, etc.

Remo networking

Online networking platform offered by Remo



Social networks

Although LinkedIn is a very popular professional networking platform, the importance of other social networks such as facebook and twitter.

These platforms also offer opportunities for networking and communication with people who share the same interests, whether it is find collaborators for a project or simply to expand your circle of contacts.

Plus, Facebook groups and pages can be a great way to connect with people from different industries.

Example:

  • Business Owners Group - 2.1 million members
  • Entrepreneur and Freelance: finding customers - 56,000 members
  • Women Entrepreneurs - 27,000 members
  • E-Commerce Experts - 22,000 members
  • The Entrepreneurs' Networking - 18,000 members
Réseaux sociaux isométriques

Social media presence



4. Conclusion

It is essential to keep in mind why you are networking.

It is this reason that will be your motivation and the tools will only help you achieve this goal.

We've reviewed a few tools that can help you become better at networking.

However, to improve your networking and social relationships in general, the best investment what you can do, It's on you.

Read books, talk to people you're talking to, and really get to know them.

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