More and more entrepreneurs are looking to stand out from the crowd on social networks.
It has become a major challenge to get noticed and attract a qualified audience.
You yourself, if you are reading these lines, are surely looking to make your community grow and gain notoriety so that your business can prosper.
But how do you do it?
We will see together the 3 major trends to follow in 2025 to really stand out.
Sit back and have a hot drink.
We went for a short article but with actionable content.
The way we like them.
The first trend that I observe is that of Personal branding.
So yes, we've been talking about it for a few years now.
But in 2025, in the era ofartificial intelligence, it's going to become omnipresent.
I am convinced that it is the supreme element that will make it possible to differentiate yourself, to stand out from the crowd.
More and more of the posts I see going on the networks were written by tools like ChatGPT, Claude or other AIs. It is a reality.
But you have to be honest: this content does not stand out.
Even worse, he doesn't sell dreams at all, and we can't take it anymore.
It is a golden opportunity for Take advantage of the game.
→ What will make the difference is the content that cannot be stolen from you, that cannot be reproduced neither by an AI, nor by other humans.
These are the contents that simply talk about you.
So be careful, I'm not talking about showing off your lunch salad, friends or family.
I am talking about expressing yourself on a professional level.
Do this introspection work.
Ask yourself the following questions:
That's what you need to capitalize on to create relevant content in 2025.
- “Ok, but how do we do it concretely? ”
Well simply by making your personality and your universe sweat out.
Beyond sharing your ideas, you need to find ways to present them in a unique way: narrative, oral, visual, even conceptual.
Ask yourself: What makes me special?
For example, if you are a sports coach, don't just be a coach among others.
Make sure they recognize you for something specific:
It is these small details that stand out and that will make you unique.
→ In 2025, it will be more important than ever to show your identity, your posturing and don't be afraid to share your values.
And above all, you can forget what I call “level 1” content.
Those who limit themselves to spitting out pure information, such as the famous “3 tips for...” or “5 tips for...”. It's seen and seen again.
Skip to “Level 2” content: show who you really are.
Get a little wet.
Take positions in your area of expertise.
Because you are unique.
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Many entrepreneurs doubt, lack confidence, and think that they are no different from others.
I can tell you the opposite: you must have something that your contestants don't have.
You just have to know how to tell it.
And adapt to each platform, whether on LinkedIn, Instagram, TikTok or YouTube.
→ This is what will make people want to follow you, to trust YOU and not someone else.
→ This is what will make you build a committed community that you can count on for all your future projects.
→ This is what will lead your future customers, as soon as they have a need, to choose you, without even looking at the competition.
I know that today you are trying more than ever to make your fellowship on Instagram.
You are right.
It is a channel great for making yourself known, regardless of your activity.
In 2025, even jobs that we don't think of are represented on the platform: plumber, nurse, garbage collector, mechanic...
Those who arrive, because of their Storytelling And their engaging content to captivate, are the ones that will stand out from the crowd.
They know how to be” Top of Mind ” so that we can see them everywhere.
From recurrence is born trust.
Once the trust established, then the sale can take place.
And in fact, Instagram is going to evolve again in my opinion.
We're going to see more and more of what I call the “Youtubization” of the platform.
Watch YouTube: 10-15 years ago, we saw creators like Squeezie filming with their webcam in their bedroom.
Today, they produce real shows, with ultra-advanced concepts.
Instagram is going to follow the same direction in my opinion.
So, you don't need to have big budgets to make shows, but you will have to go further in ideas and concepts.
I am convinced that creating your own formats will be a profitable strategy.
Because honestly, we're tired of basic content like cutting maps to trendy music with explanatory text.
This type of content is no longer enough to stand out.
A few examples:
And all that makes a difference.
Tips:
Be on the lookout, you can take your ideas from creators in other themes and make them your own.
Look at the creators you follow.
Think about why do you like them?
Their format, their personality, their editing?
What emotions do you feel when you consume their content?
Take inspiration from them, and adapt it to your business.
You might be surprised at the result.
This trend is the idea of putting an end to good student syndrome.
We stop creating to please the algorithm or others.
We start creating for ourselves, from our guts, our deep desires.
So, of course, a strategy remains essential.
But you have to find a balance between strategy and instinct.
I'm sure you've already had an idea for content that seemed odd or out of the ordinary.
And you didn't post it, because nobody was doing that in your theme.
It's a shame, because often it's these ideas, the ones that come from deep within you, that make the difference.
So it goes even further than trend n. 2.
→ It's creating new concepts BASED on your skills And of your strengths.
That is to say to think of formats that are aligned with:
These are new formats that would not necessarily work on others.
But you do because they correspond to you 100%.
Example:
Beyond concepts, formats, it's to be authentic.
Sharing the highs as well as the lows.
You can really see the difference with previous years. People are waiting to see your moments of doubt.
The ordinary inspires more than ever.
We talk more and more about mental health, we romanticize life less.
Because entrepreneurs with unwavering motivation do not exist.
→ It's over with Insta where everyone pretends that life is still good, that we're still on top.
Everyone is going through a hard time.
Telling them allows you to become even more attached to you.
Your subscribers are not just a counter.
Your subscribers need to connect to humans, not machines.
→ Sharing from human to human really makes a difference on social networks, hence the word SOCIAL.
In 2025, think of networks as a playground.
Test things out.
Have fun.
Get back to having fun creating content.
Don't get too hung up on the stats.
A post that flops or that makes few interactions is not a big deal.
The world is not going to stop spinning.
Certainly, you are on the networks to make yourself known, you must have a strategy.
But the fact of regaining pleasure in what we do contributes to it exploding and becoming more popular.
Above all, don't be afraid to think outside the box. That is how you will make a difference.
PS: Standing out on the networks is great.
But standing out in real life is just as essential.
With Cardynale, when you meet your customers, prospects or partners, you are sure to make an impression.
Because not many people really know about connected business cards yet.
It's the perfect time to get ahead of your competitors and stand out from the crowd.
For more information, do not hesitate to consult our website. 💜
And to follow our Cardynalesque adventures, it's happening here:
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See you very soon,
Elsa Ducrotverdun
Marketing Manager at Cardynale
