Employer brand has become a essential aspect of the human resources management for businesses in all sectors.
It represents the repute And lThe image That the company plans as an employer. 👀
One solid employer brand Allows you toentice And of Retaining top talent, while promoting the commitment and motivation of current employees. 🚀
In this article, we'll explore different strategies to effectively develop your employer brand.
It's the How a business is perceived by potential candidates, the current employees and even the mainstream as an employer. 👀
It represents theset of perceptions, of values, of the corporate culture, of pros offered to employees, andoverall lived experience by employees within the company.
An overall experience that is caring and very well lived by employees
One solid employer brandE is essential to attract and Retaining top talent in today's competitive job market.
Les potential candidates are evaluating often businesses In function Of their repute as employers, in particular by learning about the corporate culture, the benefits offered, the professional development opportunities, thework-life balance and privacy, the diversity and Inclusion, and many other aspects related to the employee experience.
📈 A small statistic: According to HR Decision, 95% of candidates inquire On the Internet before applying for the job offer of their future employer.
By developing a strong employer brand and Attractive, a company can stand out from competitors and attract the most qualified talent. 🤝
It also contributes to creating a positive work environment, to promote engagement And the Motivation of current employees, and to strengthen reputation global of the company as an employer of choice. 👍🏻
Attracting and retaining talent
To develop your employer brand, what better than the Storytelling ?
It consists of Tell authentic stories and engaging whom highlight identity And the values of the company, while arousing emotion And the connection with the target audience. 🥰
A great example of using storytelling to develop your employer brand is the company Michel & Augustin. 🍪
This French company specializing in food products has managed to stand out in telling the story of its founders, Michel and Augustin, two friends who are passionate about cooking. 👨🏻 🍳
Through their fun stories and humorous, they shared their passion, their values ofgenuineness And of friendliness, thus creating a strong relationship with their employees and consumers.
Michel & Augustin's storytelling made it possible to develop a unique employer brand and Attractive, attracting creative talent and sharing the same passion for quality food.
Les values of a company represent the fundamental principles that guide its actions, her culture And its rulings. By focusing on your values, you create a distinctive identity and attract candidates whom share these same principles. 💯
It is important to clearly define your values and integrate them in all aspects Of your employer brand strategy, whether through your communications, your internal policies, your employee interactions And the contestants etc.
Working on your values means living And of demonstrate these principles on a daily basis, by creating a consistent corporate culture and aligned with your commitments.
That strengthens your credibility as an employer and contributes to build strong relationships with your current and future employees.
Rather than simply listing the skills and qualifications required, an original approach is to use a Engaging tone and creative whom reflects the culture And thecorporate identity.
This allows you to stand out from the competition And ofattract the attention of talented candidates and innovators.
An original example is the job offer for a Business Developer position, offered by the Startup Yuzu. 🤯
Yuzu offers you a solution ofSoft skills assessment new generation! 🍋
They proceed toassessment of behavioral qualities of your talents by immersing them in scenarios designed with the latest technological advances in Video game industry.
Nothing better than staging your job offer in the form of a video game to introduce the team and look for the missing player, right?
PS: THEOffer is still available for those interested!
Original job offer offered by the company Yuzu. This solution is ideal for boosting your employer brand and choose the best candidates.
The countryside”Come in shorts to the interview“of Decathlon Is one of the most iconic examples Of their innovative approach and relaxed when it comes to recruiting.
This Original campaign was launched for Encourage candidates to be themselves And to se feel at ease during job interviews. Decathlon, as a company focused on sport and conviviality, wanted Breaking traditional codes and create a more relaxed atmosphere during interviews. 🤗
The idea behind the campaign was to show that the passion for sport and personal commitment are more important than formal appearance.
This bold initiative garnered a lot of media attention and was widely relayed on social networks, attracting the interest of numerous candidates. 👀
The “Come in shorts in interview” campaign perfectly illustrates Decathlon's desire to create a unique candidate experience and momentous.
By using this unexpected approach, they succeeded in stand out as an innovative employer, highlighting values such as thegenuineness, theOpen-mindedness And theteam spirit.
Suggest a ideal working environment to take care of its employees is a key element in the development of the employeu brandr.
One favorable working environment and gracious contributes to attract the most qualified talent, to Retain them and to promote their professional development.
For this, it is essential to put in place policies and practices that take into account the employee well-being Like flexible hours, training programs, additional paid leave etc.
At Google this includes:
🧘🏻 ♂️🎨 of relaxation areas And of recreational In the offices
🏋🏻 ♀️ of gyms
💆🏻 of wellness centers
🍝 services of free catering
🧠 support programs for sanity.
google encourages equally Creativity and innovation by offering time dedicated to personal projects, known under the name of”20% Time“, and by promoting a Collaborative culture And ofexchange of ideas.
This results in a better productivity, a increased talent retention And a positive image as an employer concerned about the well-being of its employees. 👍🏻
Google offices in California
Highlight your employees with theEmployee Advocacy Is a powerful approach to develop your employer brand.
THEEmployee Advocacy consists of nurture and to empower your employees So that they become ambassadors of your business.
En highlighting their stories, their successes And their expertise, you allow your employees to become the mouthpieces authentic to your brand. 📣
This builds trust and credibility in your business because messages are delivered by real people rather than through traditional marketing campaigns.
Starbucks offers an internal program called”Partner Insights“where employees can contribute to a internal blog to share their unique stories and perspectives. 💚
By encouraging employee advocacy, by providing adequate training and resources, and by recognizing and rewarding employee contributions, you create a culture of engagement And of pride within your business.
Barrista at Starbucks
Social networks offer a powerful platform to interact With the potential candidates, the current employees And the partners.
By being active on platforms such as LinkedIn, twitter, facebook and instagram, you can share news, of job opportunities, of successes, of corporate events and the values of your company.
This allows you to create a dynamic online presence and engaging, to strengthen your visibility and to arouse the interest of talents who are active on social networks.
Person present on social networks
Your website is often the first point of contact potential candidates with your business, and it's important to create a convincing experience and engaging.
La career page shalt present clearly and attractive the job opportunities, the benefits of working for your business and the corporate culture.
It must provide detailed information On the recruitment process And the steps to follow to apply. 📝
The Blog, on the other hand, is a valuable tool for share relevant content and interesting related to your sector of activity, to your values and to life within your company.
By publishing articles, employee stories, career tips, and news, you're showing your expertise and commitment to your employees and your industry.
One well-maintained blog and updated regularly shows that your business is vibrant, innovative and eager to communicate transparently.
Airbnb career page
In conclusion, develop your employer brand is became essential for businesses in all sectors.
One solid employer brand allows you to attract and Retaining top talent, promotesemployee engagement and strengthens reputation of the company as an employer of choice.
Companies such as Michel & Augustin, Yuzu, Airbnb, Decathlon etc. have succeeded in developing their employer brand using these approaches.
En working proactively on your employer brand, you can create a strong corporate identity, attract the right talent and differentiate your business on the market of today's competitive work.
