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What is the purpose of a business card? (in 2025)

Rédacteur Elsa
Antoine Payre
CEO & Co-founder
29/1/2025
Illustration from the blog post about business cards

Have you ever noticed how a simple business card can make the difference between a simple encounter and an unexpected business opportunity?

This small card can be the key to opening doors and building relationships professionals sustainable.

But what is a business card exactly? How to make sure your business card Make its effect ?

And above all, why can this object that seems so simple be So powerful ?

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What is a business card? 👤

One business card Is a professional and personalized communication tool.

During a physical meeting in the field, the business card is effective for Send your contact details as well as the essential information Regarding his professional activities or his business.


What is the purpose of a business card?

When you send your business card to a prospect, you are actually giving them the opportunity to Recontact you, to become your future customer or your new collaborator.

When you give your business card, you open a small door to your professional world, your sector of activity.

It is therefore important to Take care of the design and efficiency so that it is pleasant to read for your interlocutor and makes him want to contact you again.

It makes it possible to leave a lasting and tangible impression, unlike virtual exchanges that can be quickly forgotten.

CTA démo Cardynale


Why have a business card in 2023? 🤔

La business card Is today a Must-Have In the professional environment.

Not having a business card with you can, for any professional, be the cause of losing the contract of the year 📉.

Business cards allow you toexchange quickly important contact information, without having to enter a lot of data by hand.

This can be especially useful in professional environments where time is valuable.

In addition, they are part of your brand identity.

What should a business card contain? ✍🏻

Since your business card represents your place in your company, it must reflect your company.

Several months after giving your card, the prospect must remember you, your activity, and why you gave him this card.

So your business card must at the same time contain:

  • Your name + first name
  • Your company and its logo
  • Your position
  • Your contact details (email + phone number)
  • You can add a short description of your activity to make an impression.
  • Any other information that you feel is important to share and that could make you stand out
Exemple de cartes de visite
Example of a business card and its contents



Are there different business cards?

It is possible to customize the size of your card (standardized rectangular size of 86x55mm), but also its shape, colors, typography, even its material can be chosen from paper, the metall, the plastics or even the recycled wood (our preference here).

Generally, metal and wooden business cards are business cards that have a NFC chip.

Learn more about NFC business cards → How does a business card work?

Knowing that a potential competitor can also meet your prospect and leave him his business card, the choice will therefore be made for him towards the one who has left the best impression.

It is therefore necessary to have the business card the more original, efficient, who will leave a lasting impression of your prospect and will make them want to contact you again.

JOCard de dos
Other existing and original business cards



What is the price of a business card? 💸

In general, a classic business card cannot be ordered alone, but by lots of 100, 200 or even 1000 cards.

Thus, the prices of a business card are very variable and depend on both the quality Of printing And of material selected, of number of copies And of work Who was supplied for the designer/graphic designer for example.

Overall, it takes approximately €20 for 100 cards of visit if you buy from an online printer.

This represents a budget if each employee needs to reprint it for a small change, especially when you know that 80% Exchanged business cards end up in the trash Fewer than 2 weeks after being given.

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There is an alternative: the NFC business card which, it is never thrown away by its owner and still allows a contact to be transferred, instantly and more environmentally friendly. 🌿

The price of an NFC business card generally varies enters €25 and €90 HT depending on the material and the customization.

It is a good investment for A single card Who accompanies you For life.


How do you create your business card? 🎨

Even though it is possible to print business cards using a desktop printer, it is best to use a professional.

Indeed, it will guarantee a much better quality result and will allow for much more original types of prints and effects, which will allow you to stand out by having the most beautiful business card.

If you want to create a NFC business card, the Tutorial is right here 👉🏻 How to make an NFC business card

How long does it take to create a business card and how long does it last? 🚮

In general, creating a business card can take anywhere from a few hours to a few days if you're working with a graphic designer.

La lifetimes of a paper business card is quite weak.

Indeed, these cards usually end Wrinkled in a pocket, Forgotten at the bottom of a drawer and more than 80% are piers after 2 weeks.

All this considerably hampers the effectiveness of these cards as well as their lifespan.

Unlike paper business cards, a NFC business card accompanies you For life, throughout your professional career.

Creating your NFC business card online on the JustOneCard site (see the tutorial above) can take between 5 and 10 minutes maximum depending on your level of ease with computer tools.

80% des cartes de visite jetées en 1 semaine

80% thrown in the trash within 2 weeks after exchange



How do you prevent business cards from deteriorating over time? ⌛

To prevent business cards from deteriorating or discoloring over time, it is important to store them properly.

They should be stored in a dry place and away from direct sunlight to avoid deterioration.

Card holders are effective ways to store business cards and protect them from outside elements.

It is also important to use quality materials such as recycled wood when printing business cards to ensure their sustainability.


How to use your business card to network effectively? 🤝

Do not give out your business card to everyone: it is important that you only give your business card to people who are genuinely interested in your business or business, in order to maximize the chances of creating lasting professional relationships.

To find out more → How NFC business cards improve your networking


Réseauter avec votre JOCard
Networking with an NFC business card

Create your digital business card for free
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