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Yuzu and Cardynale: at the service of HR innovation

How to improve the ROI of an international exhibition such as the CES in Las Vegas of 25% When you are a startup?
Yuzu did it with Cardynale!

Cardynale mobile application with home and directory
Customer since
January 2022
Sector
RH
Employees
10-50
Type of cards
Physical & digital

Yuzu is a pioneer startup in the field of human resources, specializing in soft skills assessment thanks to the latest video game technologies. Their intuitive platform makes it possible to reveal the potential of talents through immersive evaluations, accessible from any computer.

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Faced with the challenges of effective lead collection at large-scale international events, such as the CES Las Vegas, Yuzu was looking for a solution to maximize its impact while streamlining the process.

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By adopting Cardynale's digital business cards, Léo Fichet, CEO of Yuzu, has not only automated data collection and their direct integration with their CRM, but has also demonstrated its commitment to a sustainable and environmentally friendly approach.

Identified benefits

Without Cardynale

❌ Significant expenses ‍

❌ Waste due to paper

❌ No distinction with the competition

❌ Non-existent lead management

With Cardynale

✅ Performance statistics

✅ HubSpot connection & sync

✅ Automatic follow-up of prospects

✅ Scan paper cards during events

They trust Cardynale

“Thanks to Cardynale, we did the impossible: reduce our costs and our carbon footprint while being aligned with our innovation DNA. A genuine Game Changer for our events.”
Photo du client
Léo FICHET
CEO & co-founder, Yuzu
“Following a trade show, we previously needed a week to deal with all our opportunities. Today, we are operational the day after the event: saving time and money.“
Photo customer
Dorian PECCLET
Business Developer, Yuzu

The impact of Cardynale?

Icone de metrics de l'impact de Cardynale

+27%

Leads generated during events

Icone de metrics de l'impact de Cardynale

+49%

Rate of conversion of prospects into opportunities

Icone de metrics de l'impact de Cardynale

-60%

Processing time for collected prospect data

Like Yuzu, choose Cardynale

Cardynale facilitates The daily life of sales teams, in automating the follow-up of prospects, thus reducing the management time while increasing the conversion rate in opportunities, all in a process of digitalization and reduction of environmental impact.
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